The benefits of digital signage in retail

Digital signage is a very powerful tool especially in the retail world, and can be used throughout this industry for branding, promoting products as well as engaging and entertaining customers. Digital signage displays which use engaging graphics and videos can influence purchasing decisions as an improved customer experience means that they are more likely to buy from the store. The main advantages digital signage has in retail are:

•  Digital signage is instant, meaning stores can change information immediately when new promotions take place. Unlike traditional advertising such as in store posters, digital signage is a much-less time consuming way of getting a new message across to your audience

•  Using digital advertising is a great way for advertisers to buy screen time for their product, thus increasing sales at the point of decision. 

 

• Digital signage can complement current marketing strategies to further enhance the shopping experience, which in turn builds loyalty and increases sales.

• Digital signage can also be used to raise awareness about current job vacancies as well as provide staff training, improving employee competence.

What do you think the benefits of using digital signage are in retail? Tell us in the comments below…