Revolutionising the Dining Industry with Digital Menu Boards

The presence of digital menu boards has grown dramatically, with more and more companies realising the cost saving and revenue advantages of moving away from traditional printed forms of advertising. Many food outlets are now making use of digital menu boards so it’s easier than ever for companies to update information easily, showing the food electronically as well as other messages the operator wants to display such as product promotions and ingredients of a dish. 

Using digital menu boards, operators are able to update prices remotely and then seamlessly add or remove menu items. They can display point of sale and inventory information to promote high margin food or to run short term specials on promotion. Companies can also display dynamic content targeted at specific customers at certain times, changing the focus of what is being displayed at any particular point in time. 

One of the best and most convenient things about digital menu board displays is that changes can be made as an individual restaurant level and at the corporate level. This means that when there are changes affecting all menu boards across the brand, the corporate can make the change once and roll out to all restaurants.  Digital menu boards are also popular because of their high longevity lasting up to 15 years, meaning that advertising needs are taken care of for years to come.

So, how can you display your menu in a creative way? At Peerless-AV, we offer a wide range of AV solutions that complement dining experiences. To see how our custom solutions will create an experience tailor-fit to your brand, click here.