Today I’d like to talk about Digital Out of Home and the developments we’re seeing here in Germany. DOOH is the strongest growing area of the Digital Signage space and there is a lot of potential for outdoor advertising, especially in the major commercial centres and big cities looking to replace static, slow to update signage in bus stops, roadside, retail centres, train stations, tourism areas, drive thrus, and more. It’s important to state that Germany is perhaps more conservative than other European regions and some of the challenges for DOOH that System Integrators face not only maximising revenue and ROI but all these factors come into play; weather and climate changes, digital advertising needs to be environmentally sustainable, as well as revenue driving, accurate and visually appealing, and there are strict laws from the government concerning light pollution and installations in high streets and outlet villages.
COVID-19 has also brought its own challenges and
organisations are adapting to new ways of working, selling, advertising,
communicating…Retailers are launching future convenience store concepts that
are 24/7 unmanned digital pop up stores, at train stations for example, where
customers enter and shop using a dedicated App. Digital Signage is needed for
these stores to control customer entry and share information and offers.
Installations such as these are ideal for weatherproof, vandal resistant displays such as our Xtreme™ High Bright Outdoor Displays, Smart City Kiosks and Outdoor Digital Menu Boards. Designed for 24/7 reliability, with an IP66 and IK10 rating, 2500 nits of brightness and the widest operating temperature in the industry, the Xtreme display offers the highest protection against the elements. Additionally, with its Optical Bonding and Dynamic Thermal Transfer™ System, it is unique. It can be a standalone unit or we also offer fully-integrated kiosk and menu board solutions that are wind tested, robust and stylish at the same time, to transform any outdoor space.
Don’t take our word for it. Read our case studies here (https://eu.peerless-av.com/pages/case-studies). The Xtreme display is award winning across the globe, and was most recently shortlisted for the AVard 2021 awards in cooperation with Professional Systems magazine. Find out more and cast your votes for Xtreme in the Entertainment & Infotainment category: https://www.the-avard.de/produkt-voting-2021/
Written by Michael Möller, Senior Sales Manager, Germany
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