This week in the #RegionalReflections bulletin our Sales Manager for Russia & CIS Timur Goncharenko shares his observations and, true to form, asks “one more question” to customers seeking to invest in AV in the wake of COVID-19.
"With so many events and exhibitions cancelled or postponed globally this year, I feel fortunate that I was able to attend Integrated Systems Russia at the International exhibition centre Crocus Expo last month. Yes, the show was not it’s usual size or capacity, but it was very important for me to be there and hold offline meetings with customers and partners, something we’ve not been able to do for a while. Thanks to our friends from #Spinetix, I had a chance to present our solutions at Spinetix Booth. Despite not always finding it easy to recognise people with facemasks on and keeping a social distance, being able to meet safely in person was very beneficial; to be able to represent Peerless-AV, make connections and generate new leads.
During the exhibition there was an Integrators Forum with training courses covering four key themes: Corporate AV and IT Solutions, Professional Audio, Digital Signage and Videoconferencing; and a Digital Museum Conference that covered topics such as how to effectively utilise digital content during a pandemic. For me personally, and for Peerless-AV, the Digital Signage theme was the most interesting, covering the rising trend for outdoor screens, billboards and kiosk solutions in the Hospitality, QSR and Retail markets. Now more than ever, these solutions are needed to communicate to customers and control numbers entering the premises, and we as a business operating in Russia are seeing a lot of demand for our award winning Xtreme High Bright Outdoor Displays. Xtreme is currently the most frequently asked for product, together with dvLED and traditional LCD video wall mounting solutions – areas where we have the expertise and technical advantage.
So I close with “one more question”, as my colleagues know I like to do. If you are a local business looking to invest in an outdoor digital signage solution, how do you know who to trust and rely on for the best quality and precision manufactured product, with the warranty to ensure total peace of mind? ROI during these challenging times is surely top of the list, and understanding the difference between the options available on the market is fundamental. When it comes to outdoor, look for the highest environmental ratings, operating temperatures, impact resistance and performance in direct sunlight. Contact me today to discuss how Peerless-AV can help…"
Written by Timur Goncharenko, Sales Manager Russia & CIS
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