Look around a college or university campus today and you’ll
find it difficult to spot a student walking around without a mobile phone,
tablet or other wireless device. Students are becoming more and more tech savvy
than ever which means that the days of posting campus information on notice
boards are quickly coming to a close.
Many universities are now embracing digital signage as a way
to share announcements and messages with students, staff and visitors. Digital
signage has become a vital tool for educational facilities to target messages
as well as broadcast updates and emergency notifications to the entire campus. Messages can reach a large audience immediately
this way and most importantly, these networks can be managed easily by a single
staff member or central location on campus.
Digital signage offers considerable versatility. Not only
can information be changed instantly if necessary, but different information
can be delivered to multiple locations. For example, individual end points can display
different data; a reception area may display a welcome greeting and a canteen may
display a lunch menu.
Education is becoming an increasingly competitive sector so it is important for an institution to stand out from the rest, and it is also important to be seen as a stimulating and exciting place of learning. Not only does digital signage visually inform students, staff and parents of an institution’s range of offerings, but also shows that they're adopting latest communications technologies, thus enhancing public relations.
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